Research Study:

Evidence of HiMama’s Impact in the Classroom

A Company With a Purpose

HiMama is a certified social purpose business. That means we are committed to making a positive change in the world and are required to provide evidence on how we as a business are achieving that, such as:

  • Benefits and other fair practices for employees.
  • Internal environmental initiatives.
  • Volunteering and serving underrepresented populations.

But, we wanted to take our commitment to positive change one step further. We believe in the power of our software to improve parent-educator communications, but we wanted to know if we could actually measure the impact our product has on educators, parents and most importantly children in the real world?

A Chance to Prove Ourselves

In 2015, we were contacted by a research team from the University of Guelph who were interested in conducting a study on the impact of child care software on communication between families and educators.

This seemed like the perfect opportunity for us to learn how a child care app could enhance relationships within a community, giving families, educators and children new language and experiences to share and discuss through objective third-party research.

The resulting thesis , “Investigating the Influence of Technology as a Communication Tool for Parents and Early Childhood Educators,” was published in 2019. The study surveyed parents with children in classrooms before and after the introduction of HiMama to gather their perspectives on how communication had changed with the introduction of HiMama. Once completed, the study found that the app improved the overall experience in several impactful ways.

Participants were recruited from parents whose children were enrolled in early learning programs within the province of Ontario in 2018 and who were currently using HiMama. The participant demographics were as follows:

64.3% felt comfortable with tech

90% Mothers

92.8% primary contact to the educational team

100% had access to internet and phone

3.7 years accessing child care before HiMama

57% More Satisfied in Face-to-Face Communications

One concern many child care providers have when going digital is that they will lose the personal touch of the real world.

According to the study’s findings, not only were face-to-face communications not negatively impacted, they were actually rated more favorably after the introduction of HiMama, with ratings of extremely satisfied with face-to-face communications increasing by 57%.

These findings suggest that the opportunity for real world connection at pick up and drop off time combined with using HiMama may be the perfect combination for meeting parent-educator communication needs.

“It makes it easier to have targeted conversations about the day. I can see what she’s eaten, her playtime, etc. and have a richer understanding of her day through the app. Then when we talk to teacher, it’s about her social and emotional development overall.It has greatly improved our conversations with teacher and made us feel more connected to the center as well.” -Participant 140
Group 98

82% Were More Satisfied with Knowledge of Child’s Care & Development

One of the scariest feelings for a parent of a young child is not knowing what they are doing all day. Without HiMama, only 25% of parents reported that their child care providers frequently to always communicated about activities their children were doing throughout the day.

The introduction of HiMama provided parents with an unprecedented window into their child’s daily activities, with 82% of parents now frequently to always receiving communication on activities — a 228% increase.

It has been my security blanket during the daywhile our child is in daycare. It has enhanced my trust in the daycare provider (centre) and ECEs and removed the mystery around what is going on during the day.” -Participant 78

93% Had a Positive Impact on their Parenting

The researchers initially set out to investigate parent/educator relationships but were surprised by one finding in many of the parents’ comments: HiMama helped them to feel more effective as parents.

Equipped with more information about their child’s day, 93% of parents reported that HiMama helped to improve their relationships with their children and be better in their roles in several key ways, including:

  • Increased connection to their child.
  • Better connection to the overall day.
  • Improved personal well-being.
  • Gained new knowledge.
  • Reassurance in care selected for child.
  • More informed conversations with child about their day.

I like how I get to know what kind of mood my kid is in while I’m on my way to get her — it helps me be a better parent, more responsive to her needs. The teachers can tell me this on the app — it’s helpful and it means we’re a team being responsive to her needs.” -Participant 47

3 Times More Informed on Developmental Domains

Although parents may be informed of what their children are doing, they don’t necessarily know why these activities are important and how they tie into their overall development.

Before HiMama, very little respondents (18%) providing a ranking of 4 or 5 on a scale from never to always about receiving communication on developmental domains.

After HiMama was introduced, the study found an increase of 233% in the amount of communications they received on developmental domains, with the vast majority (60%) of respondents providing a rank of 4 or 5.

" I want to better understand the reasons why educators design the activities the way they do.I want to understand her development. HiMama’s descriptions of the children’s daily activities help me with this.” -Participant 54

Better Appreciation of Educators’ Hard Work

By receiving updates and detailed reports each day, HiMama provided a way for educators to showcase all of their important work and how it helps their children’s development and well-being. As a result, many respondents shared how HiMama has helped them view early childhood education in an entirely new light.

“I realize that they are super amazing folks that stimulate learning and developmental growth in so many ways each day with my child!” -Participant 86

“HiMama helps me to see how hard the educators work the time that is spent with my kids and the effort they put in to make sure that we know exactly what’s going on.” -Participant 44

“Previously, the notes were printed and taped to the wall for families to access. With HiMama, the notes are available online — so I actually read them.” -Participant 120

Building a Community

While we are incredibly proud of the results of this University of Guelph study, we are dedicated to finding ever more ways to share learnings and foster communication within the early education community.

Here are some more great resources from HiMama that we’d love for you to check out:

Early Childhood Education BlogECE Weekly NewsletterPreschool PodcastChild Care Benchmark ReportThe Complete Guide to Hiring and Retaining Early Childhood EducatorsThe Complete Guide to Opening a Home Daycare

About The Study

The results showcased here are from “Investigating the Influence of Technology as a Communication Tool for Parents and Early Childhood Educators,” a report prepared by Ann Wilke at the University of Guelph in 2019. The study surveyed parents with children enrolled in a preschool or daycare before and after the introduction of HiMama in order to measure its effectiveness as a communications tool. To read the complete document,click here.