In this webinar, our in-house content manager Michael Keshen shares tips and strategies around building a brand and the importance of being consistent with your brand.
🔍 Key takeaways from Michael Keshen
Content Marketing Manager at HiMama
- Brand is always present in everything.
- Knowing your family personas is key to building your message!
- Building a strong brand requires being consistent with your
- Logo
- Fonts
- Colors
- Voice
- Adapt to show that you are taking COVID-19 seriously:
- Hosting virtual tours
- Emphasizing safety
Key Resources
- Branding 101 For Child Care Providers
- Adapting Your Center’s Brand During COVID-19
- [Podcast] Child Care Marketing Tips To Recover From COVID-19
- [Podcast] Insights From Rebranding A Not For Profit Center
- [YouTube] Victory Early Learning Academy Facility Tour
- Brand examples – KinderCare, Atelier Kids, Green Apple Kids
Audience Shoutouts!
Marla – We still schedule tours, but with all the protocols and one family at a time. Parents need to have a health check, wear a mask, and wash their hands. It instills a lot of confidence for parents to see us in action.
Wanda – Virtual tours are fun! It’s great work for college students
Charlotte – Once you get a feel for what is important to the parents you can cater to the daily needs to highlight their preference, they love it!
🖥️ Watch Recording
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The HiMama child care app helps to streamline your digital parent communications. Book a consultation with us today to learn how we can support your child care center during this time.
Hello Good morning
I am always delighted to your webinars. They are always very interesting and informative
I just finished listening to the recording on Brands but was unable to take the quiz so that I could receive my certificate
Hi Katia, So happy you like our webinars! With this webinar, sadly the certificate was only available through the live webinar it’s self. We are working towards being able to provide CEU’s to you and need this as part of the process. This week’s webinar we will back to normal for the re-runs though. Please stay safe and healthy and looking forward to seeing you on the next webinar 🙂