5 Reasons to Maintain Your Daycare Website

A daycare website that is up-to-date is a must have in today’s increasingly digital society. It is often the first point of contact a prospective parent or early childhood educator will have with you.

As we become an increasingly connected society that is used to having the information we need at our fingertips, it is important that your daycare website provide the information that current and prospective parents are searching for. If your daycare’s website is not updated regularly, or you simply do not have a website at all, you may not be providing families with access to the information they need.

Here’s a look at the top 5 reasons you should keep your daycare website up to date:

1. Update Current Parents

Your daycare website should offer parents and guardians of the children who regularly attend your facility with all the basic information they need. Include items like your hours of operations, meal plans, rates and fees, and rules of your center for easy reference. By having all of this information regularly updated on your daycare website, you’ll save time and hassle for you and your staff. Instead of repeatedly answering the same questions, you can simply direct parents to your website for the most up to date information.

2. Facilitate Communication

Daycare websites should also provide parents everything they need to communicate with you and their children effectively. Clearly list all contact information, including your telephone number, email and physical address so parents can find this at a glance should they need to reach you immediately. Aside from basic contact info, your website can also serve as a platform to notify parents of upcoming events, reminders and news about your facility. Consider adding a “News” or “Reminders” section that parents can reference for the latest about what is happening at your child care center.

3. Attract New Families

Many prospective families will research a daycare facility online before they reach out to you. If you have an out of date website or no website at all, you may not even be considered as a potential caregiver for their child. Therefore, your website should be regularly updated with fresh content and news so you can be seen as an engaged, communicative and transparent child care facility. A current website can go a long way in an online search to showing that you care about parent involvement in your daycare.

4. Attract New Staff

Similarly, your up-to-date daycare website will show potential employees that you are dedicated to providing excellent care. Attracting talented staff is a concern for many child care facilities, so having a well-maintained website can help job seekers see you as an inviting place to work. Consider adding a “Careers” section to your website so you can post any available jobs.

5. Improve Overall Satisfaction

Maintaining your daycare website can contribute to the overall satisfaction of parents when it comes to your facility. Easily accessible data about your center and its rules, schedules and events make it easier for parents to manage their child’s care along with their own day to day lives. Since parents can quickly find the answers they’re looking for without disturbing you and your staff, they can feel more confident in your facility and the quality of care you provide.

Read more here about how HiMama’s child care app can update parents, facilitate communication, attract new families and staff, and improve overall satisfaction.

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